Anti-vision Hotel

---炸药大王--- 

把未成熟的思想或内容矛盾的未成熟的思想耐心地经年累月地搁在心里， 

诚实地努力完成未成熟的思想或除去矛盾的成分。 

烟花 或是 炸弹 

绚烂亦或是狼烟弥漫 都是外面的世界 

小宇宙里只有实验室 和静默的药剂师 

化学经验和心理经验的共同要素 又一次的掂量 却还是忍不住小小的失控 沾染了暴露狂的欲望 

据说诺贝尔奖就是这样历此诞生的……
 

  Advertisement Is Different From Advertisement  

 

Before comparing the differences between China and other foreign countries in advertising area, I think it's necessary to admit "advertising is advertising" first, no matter what you think of it, a form of art or commercial activity, we should not ignore some basic influences from industrial rules, government policies, market, commercial competitions and so on.

Taking "advertising is advertising" as a pure premise, we push all unavoidable identical visible situations off and go straight towards the dark main element which leads to differences.

To begin with some questions:

Who needs advertisement?

Who makes advertisement?

Who buys advertisement?

It’s man.

MEN, the first-class specie.

MEN, no man no advertisement.

MEN, as a perfoliate essence plays an important role from beginning to end in advertising.

Then, we try to insight into the title "advertisement is different from advertisement".

Is that a paradox? It certainly sounds self-contradictory in logical-syntax. But, is there nothing impossible happened in advertising playground?

Aren't we all different players playing in the name of MEN?

Chinese advertising playground has its own background and foreground, length and width, space and time, Chinese players also have their own potential sense, popular taste and personal way, besides, multiform and various styles of design are booming and coexist friendly on it.

In that case, actually, the dividing line of advertisement between China and other countries is gradually vanishing into cross-culture communication, globalization and updated technology and there is no different advertisement only different MEN (customers producers designers ADs CDs...)

In short,

MEN is different from MEN,

advertiseMENt is different from advertiseMENt.